Biographies

Helen Jeffrey

Event Sales Manager, SIS LIVE

As Event Sales Manager, Helen leads the Events Team within SIS LIVE’s Commercial department. She has primary responsibility for the LIVE coverage of many of the World’s major sport and entertainment events, including: Formula One, UEFA Champions League football and European Tour Productions golf. The team also assist with the account management of key clients including Eurovision, ESPN, ITV and BBC.

Helen and her team project manage each event from beginning to end, starting with the initial request and quotation through to implementing the best solution to ensure that every client receives the highest quality service and the most seamless transmission.

Helen joined SIS in April 2001 from Kingston Inmedia where she was Sales Executive and Head of Bookings. With more than 14 years in the broadcast industry, Helen has gained extensive knowledge of providing worldwide solutions for her clients. Her emphasis on building excellent working relationships with both clients and suppliers has allowed SIS LIVE to dramatically expand its events portfolio.